Ethical Search Engine Optimization (SEO)
Ethical Search Engine Optimization
In search engine optimization (SEO), White Hat SEO refers to SEO strategies, techniques and tactics that focus on and follows search engine optimization rules and policies. Most companies follow these rules as outlined by Google since they are the largest search engine on the Web. Some examples of white hat SEO (or ethical SEO) strategies include using proper keywords and detailed keyword analysis, truly organic back linking, blogging, social media integration as a backlink strategy, and writing content for humans not for search engines (as most SEO’s do). A truly “white hat” strategy is one built with the long term in mind and with an eye on ROI.
So what does an unethical SEO strategy look like? In search engine optimization, black hat SEO refers to the use of SEO strategies, techniques and tactics that focus more on what a person thinks a search engine wants to see rather than what a human wants. Black hat tactics usually do not obey search engines rules. Some examples of Black Hat SEO techniques include keyword stuffing, invisible text and link buying. Black Hat SEO is not worth it. Often the end result is your Web site being banned from a search engine.
At Oxzen, we practice ethical, white hat SEO strategies. Call us today and find out how to get your site ranked at the top of Google, Bing and Yahoo or get a free quote for Ethical SEO today.
