Google I/O is here! It’s like a techie’s Christmas. So much free, cool new stuff has arrived or is just around the corner. There are large changes coming to products like web search, Google Maps, Google+, instant messaging, and music.

Let’s dive right in.

• First of all, Google’s original product, web search. Over the years, Google has updated its algorithms to detect keywords through natural language and ascertain the information you’re searching for. Because of this, Google announced the ability to speak directly to the search engine through your PC. For more information, check out Google’s official blog. 
• Next, Google Maps are getting a huge update. Included in the updates are a brand new user interface, a more streamlined design, and a better user experience to try and navigate. And even more entertaining, the functions of Google Earth are now available directly on Google Maps. Here at Oxzen, we just got our invite to test it out. Trust us, it’s awesome. Google Lat Long blog tells us more.
• From an SEO perspective and as general social media site, Google+ is dramatically undervalued. This platform is remarkably powerful because of it’s ability to capture all that Google has to offer. If you’re not an active part of G+, you are missing a huge piece of your Internet marketing efforts. The news from G+ is pretty awesome as well. Automatic photo editing, hashtags, and a brand new UI.

There is oh-so-much more. With so much innovation coming from Google, how could you not include yourself in it? Your internet marketing needs to be involved with Google’s creations, to keep your company relevant in today’s technology-reliant economy.

PPC, or pay per click, can be tricky to navigate and find success in. Below are a few tips to create a successful PPC campaign.

• Don’t direct your PPC campaigns to your home page. Your customers are usually looking for a specific product or service. Sending them to your home page doesn’t directly answer what they’re searching for.
• Create a landing page for each of your pay per click campaigns. Similarly to tip one, you want to send your potential customers to a page that is most relevant to their search. Your landing page needs to fulfill and explain the keyword.
• Research your keywords. You’re investing in PPC, don’t just throw your money away. Make sure you find out what your markets are searching for, and target those keywords. You know what happens when you assume.
• Get a hook. A boring online ad can be overlooked. Use captivating, relevant content in your ad to draw people’s attention.
• Don’t overlook the value of social media. A verified pay per click ad on social media sites can draw in a whole new audience that may not be using traditional means to search for you.

PPC campaigns can be worth more than their weight in gold, as long as they’re implemented correctly. Get in touch with us to start your successful PPC ad.