So we get it: link building is crucial to getting potential customers to our websites, so the more links the better… right? Of course (we won’t deny the benefits of link volume), but Google does not appreciate you leaving your “link children” all over irrelevant web pages simply for the sake of building your authority on their index. In fact, as Google’s search algorithm has changed over the past few years (over 13000 changes and counting) it has become abundantly clear that Google is not only opposed to, but taking an active role against link building simply for the sake of influencing rankings on their index.
“So how will I get Google to acknowledge my precious links? Traffic has to come from somewhere!”
The internet supports little to no exceptions to the principles that govern any good business: success on the internet is about good public relations and a friendly user experience.
Here are a few ideas things to consider when tackling these 3 principles of good link building:

1. Relevance

When you’re checking out the magazine rack at the supermarket, you’re not going to pick up a fashion magazine to find out what’s going on in the gaming world. Link to sites where your target audience is likely to be present, looking for your unique services. For example, as an electronics manufacturer you might submit some of your new products to a popular tech site for a review.

2. Authority

A job reference from the CEO of a prestigious marketing company will definitely have more impact on an application than a reference from your third grade teacher. Google will grant more authority for links from sites that are “experts” or important authorities on the topic of your link. A link from a world renowned shoe corporation to your sock website will grant you more link authority than a link from Bob’s Shoe Repair of Kansas City.

3. Trust

The crime syndicate on your street corner may have a lot of authority in your neighborhood, but when the FBI shows up on the scene you probably don’t want to be associated with any of the crooks. Google also considers how trustworthy the sites are that link to you. This means that links from a “good” site may not be so helpful if they themselves have links with less desirable web pages.

…rather than sending them scrambling for the back button

So what’s the difference between a link that makes you say to yourself: “I… I have GOT to check this out!” (and even causes you to forget why you got on your computer) and the link that inspires a scowl, followed by the words: “I think my computer might catch a disease from this site…”? These may be extreme examples, but all of us have had these moments of intense interest or sharp distaste while surfing the virtual super highway that is the World Wide Web. As an online service, here are a few tips to consider when seeking to inspire a profitable response from potential site traffic:

3.        “Keep it real.” Seriously though: make your links relatable and tangible. Use words and imagery in your links that appeal to the human senses (the user viewing your link may be looking to experience something a little more interesting than the blandness of his or her keyboard). Remember to make sure that your “tangible-ness” is related to the service you offer though: Remember how annoyed you were after you saw that tire commercial that consisted of teenagers running on a beach? Let your links “foretell’ the joy a user will find in using your services or buying your actual product.