Oxzen

Every Link Is Your Baby: Give It A Good Home!

admin — Thu, 16 Feb 2012 23:59:22 +0000

So we get it: link building is crucial to getting potential customers to our websites, so the more links the better… right? Of course (we won’t deny the benefits of link volume), but Google does not appreciate you leaving your “link children” all over irrelevant web pages simply for the sake of building your authority on their index. In fact, as Google’s search algorithm has changed over the past few years (over 13000 changes and counting) it has become abundantly clear that Google is not only opposed to, but taking an active role against link building simply for the sake of influencing rankings on their index.
“So how will I get Google to acknowledge my precious links? Traffic has to come from somewhere!”
The internet supports little to no exceptions to the principles that govern any good business: success on the internet is about good public relations and a friendly user experience.
Here are a few ideas things to consider when tackling these 3 principles of good link building:

1. Relevance

When you’re checking out the magazine rack at the supermarket, you’re not going to pick up a fashion magazine to find out what’s going on in the gaming world. Link to sites where your target audience is likely to be present, looking for your unique services. For example, as an electronics manufacturer you might submit some of your new products to a popular tech site for a review.

2. Authority

A job reference from the CEO of a prestigious marketing company will definitely have more impact on an application than a reference from your third grade teacher. Google will grant more authority for links from sites that are “experts” or important authorities on the topic of your link. A link from a world renowned shoe corporation to your sock website will grant you more link authority than a link from Bob’s Shoe Repair of Kansas City.

3. Trust

The crime syndicate on your street corner may have a lot of authority in your neighborhood, but when the FBI shows up on the scene you probably don’t want to be associated with any of the crooks. Google also considers how trustworthy the sites are that link to you. This means that links from a “good” site may not be so helpful if they themselves have links with less desirable web pages.

“Catching Clicks”

admin — Wed, 08 Feb 2012 00:03:25 +0000

…rather than sending them scrambling for the back button

So what’s the difference between a link that makes you say to yourself: “I… I have GOT to check this out!” (and even causes you to forget why you got on your computer) and the link that inspires a scowl, followed by the words: “I think my computer might catch a disease from this site…”? These may be extreme examples, but all of us have had these moments of intense interest or sharp distaste while surfing the virtual super highway that is the World Wide Web. As an online service, here are a few tips to consider when seeking to inspire a profitable response from potential site traffic:

1. Does my product or service meet needs? And do I make that clear?
People only leave the “beaten path” for vague suggestions of fulfillment in horror movies, and we all know how that ends. People want to know what they are getting into, so title your links accordingly.

2. This may seem contradictory to number one, but title your links in a way that will inspire curiosity: Are my links interesting? You can attract curiosity and preserve an enticing guarantee of fulfillment by presenting a conflict (this as opposed to this), using humor (irony and illicit excitement can inspire emotional curiosity), or defining what something isn’t (contradiction is a great way to get attention).

3. “Keep it real.” Seriously though: make your links relatable and tangible. Use words and imagery in your links that appeal to the human senses (the user viewing your link may be looking to experience something a little more interesting than the blandness of his or her keyboard). Remember to make sure that your “tangible-ness” is related to the service you offer though: Remember how annoyed you were after you saw that tire commercial that consisted of teenagers running on a beach? Let your links “foretell’ the joy a user will find in using your services or buying your actual product.

Online Marketing Will Be, Is, and Always Has Been About People

admin — Fri, 03 Feb 2012 23:36:25 +0000

(A response to Google’s latest algorithm change)

With the algorithms that determine site ranking in a constant state of flux (Google, in their recent blog post, claims that they will be making “over 500 improvements to search this year”), online marketing (and in particular search engine marketing) is an endeavor that keeps web developers on their toes. Despite the inevitability of change in how search engines like Google rank pages, it will always be profitable to remember that internet marketing is about people and how they work. Google itself has stated that as they make updates developers should focus on “delivering the best user experience.” Ultimately, understanding how and why a potential customer will come to your page and how your page will meet their specific needs is paramount. Here are a few simple tips to make sure your content is appealing according to “the human element”:

1. Label Information

Have you ever clicked onto a page in search of answers only to be “fire-hosed” by a sea of information (especially ads) with no sign of the specifics of your inquiry to be seen? Google’s latest update will penalize sites that have excessive amounts of ads “above-the-fold” as opposed to the content that users are looking for: this means that if users have to scroll through pages of ads to get to the content they are looking for then Google’s bots will also find such pages to be “unfriendly.” Remember that as soon as a user lands on your page they will be looking for title/description tags that indicate the presence of whatever information they’re looking for. Use of keywords, and more importantly logical tags that imply the presence of the needed information will always be a delightful sight for potential customers and Googlebots alike.

2. Accessibility

People who land on your site vary in their needs as far as how well and in what ways they process information. There is an increasing demand for sites that are accessible to those who may be impaired visually, in their hearing ability, or in their ability to move their limbs to successfully navigate their mouse selector. Aside from the variety of web users, remember that Googlebots don’t have eyes: they crawl your website code, so anything that isn’t written in your code will not be seen. Ensure your page is accessible to a variety of users and bots alike by:

Using Alt Tags for all images so that bots and the visually impaired are still aware of any information displayed in images (and for an added bonus in search engines- naming your images in accordance with the page content can bring people to your site via image searches)
Ensure that your vital links are easy to find and click for those who are limited in mobility and for mobile devices (if you don’t already have a mobile version of your site). A well organized site will also be easier for bots to crawl and index your content.
Make sure that all vital information is available in text: site reading applications for the visually impaired, like bots, cannot read words that are images.

3. Be Natural

Which sounds better? An individual approaching you, describing what they do, and then asking how he or she can be of aid? Or having someone jump out of a van, grab you by the arm, and telling you to get in? People often get on the internet so that they can be empowered to do or accomplish something. If you make it clear that you provide the means, people will probably investigate and take action. Google reminds us that people get on search engines to search: they probably don’t need to be “pounced” on. This is particularly useful when considering what kind of links you want to build to your site. In your on-site and in your link building your site will usually be more appealing if a user understands who you are before they are called to action.

Hopefully these tips will help your site become more pleasant for those who visit, which will inspire more sites to link to you, give you a better ranking with Google, and increase your traffic. Again, search engine marketing is about a friendly user experience, so staying ahead of the “algorithm game” is easy if you focus on the people that drive your business.

Oxzen Announces Launch of Newly Redesigned Corporate Website for SEO Solutions

admin — Tue, 05 Jul 2011 15:53:25 +0000

Oxzen Inc. introduces their redesigned Website, Oxzen.com – announce promotion for the month of July.

Lehi, Utah July 16, 2011 – For Immediate Release

Oxzen has unveiled the new corporate Website at http://www.Oxzen.com.

The Website was redeveloped to elevate the company’s global image and deliver information more effectively to current and potential customers.

“We are pleased to launch our new corporate Website especially since we are having a record breaking year in terms of sales and client retention,” said Justin Anderson, President at Oxzen. “This year there will be significant new developments in sales and operations that will positively impact the future growth of the company. Rolling out the new Oxzen.com is part of our growth strategy.”

“We view our corporate Website as a key channel to broadly communicate our experience with those seeking professional Website optimization services,” said Andrew Warren, Director of Sales at Oxzen.com. “The site contains comprehensive information in an easy-to-understand format.”

The site will serve as an informational portal with increased capabilities and a more contemporary design. The new Website focuses on providing detailed content about the company’s SEO, PPC, conversion optimization, Website design, hosting, and eCommerce solutions. The site also contains a comprehensive blog with pertinent industry information.

“Oxzen’s goal is be more than just an SEO company to its clients,” said Brigham Tomco, co-founder of Oxzen. “We focus on conversion and profitability, which greatly increases the ROI on our clients spend at Oxzen. It’s what really differentiates us from the competition.”

With the launch of the new Website, Oxzen is offering a free comprehensive Website audit for any company that contacts them in the month of July 2011.

About Oxzen.com

Media Contact
Oxzen.com Public Relations
info@oxzen.com
801-851-5589

Coming Soon

admin — Fri, 17 Jun 2011 16:11:12 +0000

Welcome to the new Oxzen.com blog. New content coming soon. Stay tuned!