Let’s dive right in.

• First of all, Google’s original product, web search. Over the years, Google has updated its algorithms to detect keywords through natural language and ascertain the information you’re searching for. Because of this, Google announced the ability to speak directly to the search engine through your PC. For more information, check out Google’s official blog. 
• Next, Google Maps are getting a huge update. Included in the updates are a brand new user interface, a more streamlined design, and a better user experience to try and navigate. And even more entertaining, the functions of Google Earth are now available directly on Google Maps. Here at Oxzen, we just got our invite to test it out. Trust us, it’s awesome. Google Lat Long blog tells us more.
• From an SEO perspective and as general social media site, Google+ is dramatically undervalued. This platform is remarkably powerful because of it’s ability to capture all that Google has to offer. If you’re not an active part of G+, you are missing a huge piece of your Internet marketing efforts. The news from G+ is pretty awesome as well. Automatic photo editing, hashtags, and a brand new UI.

There is oh-so-much more. With so much innovation coming from Google, how could you not include yourself in it? Your internet marketing needs to be involved with Google’s creations, to keep your company relevant in today’s technology-reliant economy.

• Don’t direct your PPC campaigns to your home page. Your customers are usually looking for a specific product or service. Sending them to your home page doesn’t directly answer what they’re searching for.
• Create a landing page for each of your pay per click campaigns. Similarly to tip one, you want to send your potential customers to a page that is most relevant to their search. Your landing page needs to fulfill and explain the keyword.
• Research your keywords. You’re investing in PPC, don’t just throw your money away. Make sure you find out what your markets are searching for, and target those keywords. You know what happens when you assume.
• Get a hook. A boring online ad can be overlooked. Use captivating, relevant content in your ad to draw people’s attention.
• Don’t overlook the value of social media. A verified pay per click ad on social media sites can draw in a whole new audience that may not be using traditional means to search for you.

PPC campaigns can be worth more than their weight in gold, as long as they’re implemented correctly. Get in touch with us to start your successful PPC ad.

Each piece of your online presence and Internet marketing must be thoughtfully planned out to be able to stay ahead and anticipate your customer’s needs. For example, your search engine optimization (SEO) must be kept up to date, as there are 34,000 web searches performed each second. That’s a ton of traffic that could be overlooking your website each minute.

So, how are your online reputation and your Internet marketing efforts looking?

The Digital Revolution Inforgraphic – How is your company’s reputation online?

Oxzen Media, a Utah SEO firm, announces transfer of ownership

Lehi, Utah – Oxzen Media, a Utah-based SEO and Internet marketing firm, announces the sale of the company to a group of investors. Oxzen Holdings purchased Oxzen Media on February 19, 2013. This purchase is part of a strategy to create Oxzen Media into a full-service marketing firm, while still holding to the original services provided.

Under direction of the new CEO Chad Sly, Oxzen Media will continue to provide services to those in Utah and the surrounding areas, such as: web design, web development, SEO, and pay per click campaigns. Oxzen Media’s change of ownership signals the ability to continue to build to the reputation that already exists in the industry.

Oxzen Media is an Internet marketing firm based out of Lehi, Utah, specializing in SEO, web design, web development, and pay per click campaigns. The company has been helping clients increase their web presence since 2008. For more information, visit the company’s website, www.oxzen.com.

Contact:
Chad Sly, CEO
210 N 1200 E, Lehi, Utah 84043
chad@oxzenmedia.com
(801) 851-5589

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•  Metadata is an important piece of your SEO campaign. Make sure to include it if you aren’t already. If you are, make sure your data is relevant and as close to your keywords as possible. 
• Check out your site to make sure everything is intact. Broken links can dramatically affect your site’s SEO. It also just looks bad. Another good tip is to check out your site’s loading speed. Use the Google Speed Test to do this.
• Include more social media profiles on your site. Many sites will have links to access their Facebook and/or Twitter profiles. Don’t just leave it at that. Expand to include sites such as Google+, and Pinterest.

Make sure to read up on your SEO spring cleaning on the SEOMoz blog.

Patel takes the changes coming to the Penguin, particularly how it may affect guest blogging, and gives some guest blogging tips. These tips help you work with Google throughout the transition to continue getting your site ranked even higher.

His driving point is to be picky about the content you post, and where you post it. Be smart, be clever, and post things you would actually share on your own site or personal Facebook page. If you’re already doing this, great; chances are Google won’t come after you. Good SEO practices are based off quality, not necessarily quantity, and it appears Google is leaning that way as well.

Of course, traditional marketing techniques still work. That includes print and radio/TV advertising, direct mail, mobile phone communication, referral promotions, value added services, cold calls and through the internet. There are techniques, however, that work better than others.

Today, people rarely turn to a phonebook to look for a product or service they need but rather turn to the internet to get quick access to directories and other information. To take advantage of this trend, most businesses have expanded their trade by maintaining an online presence. Much like other businesses, dental service providers are among many that can be found online. One of the most important activities in dental marketing solutions is to maintain a website. A website can provide a complete description, product/service information, and even an interactive customer service portal. Dental practices with a great website can attract new customers and maintain their customer base with helpful information and tools. As with any business, the website’s visual design and content need to be attractive and engaging to keep a visitor’s interest. But a good website won’t be useful if people can’t find it. So aside from maintaining a website, there are other important things that should also be taken care of. One of these is search engine optimization or SEO. SEO refers to the process of improving a web page’s visibility in terms of ranking high in a search engine results page. It considers how search engines work and what people search for, among other things.

A dentist has enough in his hands taking care of patients without having to worry about the many aspects of the best dental marketing techniques himself. By engaging the services of professional companies that provide the dental marketing services, a dentist can focus on what he does best, that is ensuring each patient smiles with confidence. Oxzen Media is a company providing a variety of services for a successful internet marketing campaign. They focus on helping dental practitioners reach out and connect with their market. Contact Oxzen Media to find out more on how they can assist a business.

You can also see what we’ve done for other dentists at www.oxzen.com/services/dental-marketing

1. Update your definition of greatness

That idea you brewed up with your ‘bros’ last weekend may have sounded awesome when you were throwing back cheap tacos at three in the morning, but what are internet users really looking for? Do your research so you can sport some credibility in the content you write. In other words, know your topic! Users can recognize someone who knows what they’re talking about as opposed to some hack who threw together a blog post in a few minutes.

Excellent content sticks with people, and nothing makes your content sticky like information that people can act upon. Remember how quickly you zoned out when your professor told you “this part isn’t going to be on the test, but I’m going to cover it anway”? When content contains “actionable information”, the chances that users will retain and share what they find will increase exponentially.

2. Lose your ego

Being awesome doesn’t guarantee that users will come flocking to your site just to bask in its glory- in today’s world promoting your content has become paramount, so if you’ve been sitting around waiting for someone to notice you then you should probably lend an ear (or an eye, rather) to the following:

Market your content BEFORE you write it! Remember how you were salivating in the movie theatre when you finally got to see that awesome sequel you had been waiting for all year? Why were you bursting with anticipation? Someone “teased” you with short clips from the film months prior to build that anticipation! Planning how you will promote your content, including giving your fans/users/consumers a date to expect, will drastically improve the attention your new content gets when you release it. You may even consider consulting the masses by means of survey or contacting major “influencers” in your  specific field to help determine what your new content will be and when to release it, because timing is just as important as getting the word out.

Conclusively…

Notice any reoccurring themes here? Planning and action are key to good content. Users hop on the web so that they can do something: from buying a product to finding a funny video to share, so plan to provide content worthy of their efforts! Make your content easy to access with a look and feel that will have people linking to you from all over the internet!

1. Relevance

When you’re checking out the magazine rack at the supermarket, you’re not going to pick up a fashion magazine to find out what’s going on in the gaming world. Link to sites where your target audience is likely to be present, looking for your unique services. For example, as an electronics manufacturer you might submit some of your new products to a popular tech site for a review.

2. Authority

A job reference from the CEO of a prestigious marketing company will definitely have more impact on an application than a reference from your third grade teacher. Google will grant more authority for links from sites that are “experts” or important authorities on the topic of your link. A link from a world renowned shoe corporation to your sock website will grant you more link authority than a link from Bob’s Shoe Repair of Kansas City.

3. Trust

The crime syndicate on your street corner may have a lot of authority in your neighborhood, but when the FBI shows up on the scene you probably don’t want to be associated with any of the crooks. Google also considers how trustworthy the sites are that link to you. This means that links from a “good” site may not be so helpful if they themselves have links with less desirable web pages.

Ultimately, legitimate link building is about meeting user needs. Link authority comes from offering value that will fulfill the intent of potential customers browsing the web, in fact, Google has made it abundantly clear that a “friendly user experience” is the very intent of their efforts. When the user becomes the focus of online marketing efforts, links will always flourish in the lovely “home” we’ve given them.