Internet searches are becoming increasingly more localized and specific to geographic locations. Geo-targeting and local search is on the rise, as people become more sophisticated search engine users. Thus, local search should be considered as part of a Company’s online marketing strategy, especially for geo-specific businesses.
Consider these statistics regarding local search:
Having a well defined local internet marketing strategy can be crucial to certain businesses. There are many different options including Local SEO or Local PPC or Local SMO to name a few. Oxzen will analyze your business to determine whether a local internet marketing campaign is right for you.
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Here are a list of some of the cites we specifically service for local search. Click on your city for more information on how we can help you in your specific geographic area.
While local search is on the rise, national search continues to be incredibly competitive as well. Nationwide searches or less specific searches are still being searched and should not be overlooked. With the onset of the internet and the ability to easily purchase online, servicing customer nationwide is now possible. Targeting a nationwide audience can be very beneficial and drive significant conversions and website traffic.